root hero

translucent & refillable dry shampoo

meet your new hero.

Root Hero Dry Shampoo adds volume, creates texture, and revives your style between wash days: mighty oil and moisture absorbers de-gunk, fierce odor fighters de-funk, and mica makes you shine — all with no white cast.

Our earth-driven formula:

  • translucent and weightless in all hair types, hues and textures

  • absorbs excess moisture, oil, and odor

  • boosts volume and adds texture

  • delivers a luminous soft shine finish — no matte white cast

  • clean, cruelty free and vegan

  • non-toxic and non-aerosol

  • refillable, eco-friendly packaging

  • pre-fresh, refresh, and extend styles

  • no talc, parabens, silicones or gross chemicals

Our ethos:

  • clean, simple, effective formulas

  • source only the highest quality, premium natural ingredients

  • environmentally responsible packaging and shipping materials

  • woman owned and operated

Our ingredients:

Silica
Found in nature as quartz and sand, silica is a lightweight moisture absorber with a porous, sponge-like structure. It soaks up excess oil, adds instant volume, and gives hair that just-washed look—no rinse required.

Kaolin Clay
This gentle mineral clay pulls excess oil and impurities from the scalp without over-drying. The result? Refreshed roots, soft texture, and hair that stays light and effortlessly in check.

Activated Charcoal
A deep-cleansing pro, activated charcoal draws out dirt, oil, and odor with its ultra-porous surface. It leaves your scalp refreshed and your hair feeling clean, balanced, and ready for anything.

Mica
This natural mineral adds a subtle luminosity and soft-focus finish, giving hair a polished look with a hint of glow. It boosts texture and enhances the appearance of healthy, radiant strands.